Kathy Peters
Senior Business Development Leader | Driving 80%+ Revenue Growth through Strategic Partnerships & New Market Entry | SaaS & Enterprise Solutions
- Role
- Chief Revenue Officer at Icarenetwork
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Kathy Peters
I\'m adept at navigating complex market landscapes, identifying client pain points, and…
Experience
Chief Revenue Officer
Jun 2019 — Present · Columbus, OH, US
Develop and identify key strategic marketing opportunities and business leads for a:Customizable Care Collaboration Platform with• Data and Workflow Integrations• Compliant• Rapid Application DevelopmentWork collaboratively to define and execute products and solutions that meet customer needsEngage, educate and train customers on platformResearch, plan and develop comprehensive digital programsDesign, deploy and optimize persuasive multi-channel stakeholder outreach (email, social media, phone etc.) campaignsWrite and develop marketing campaigns and communication materials, coordinate and conduct community outreachBuild and maintain strong relationships with clients Observe and analyze market, customer and competitor data, e.g. market trends, competitors
Education
College of Charleston
Bachelor of Science (B.S.)
Skills
- Managed Care
- Event Planning
- Physician Relations
- Marketing Communications
- Hospitals
- Lead Generation
- Competitive Analysis
- Medicare
- Marketing
- Direct Marketing
- Strategic Planning
- Marketing Management
- Strategy
- Elder Care
- Sales
- Public Speaking
- Long-Term Care
- Marketing Strategy
- Market Planning
- Customer Service
- Public Relations
- Marketing Research
- Market Research
- Training
- Healthcare
- Business Development
- Leadership
- Healthcare Management
- Team Building
- Management
- Home Care
- Account Management
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