Kathy Krajewski

Director of Live Marketing @Matrix Basement Finishing

Plymouth, MI, US

Director of all live marketing for Michigan for Matrix Home Solutions. Responsible for managing the department staff and logistics to increase lead generation to increase sales. Management of: The Event Marketing Department, Canvassing Department, Open House Marketing, Call Center Marketing Department and adding creative concepts for promotional ideas and support materials to enhance customer interest. ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan event calendar for team of Event Marketers in assigned district Responsibility for budgeting and staffing for identified local events Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads Manage event marketing material and equipment set up and tear down.

Madonna University

Public Relations