Kathy Gogan
Director, Global Partner Marketing @Genesys
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WORK HISTORY
Director, Global Partner Marketing @Genesys
Menlo Park, CA, US
Leading the team responsible for building and executing global marketing programs and alliances. Areas of focus include: 1) creating resources for partners around marketing with Genesys, 2) managing multichannel communications with the information they need to succeed with Genesys, 3) building self-service campaigns and other programs to support the partner\'s own demand generation programs, 4) joint marketing initatives led by Genesys with strategic partners.
EDUCATION
Northwestern University - Kellogg School of Management
Masters of Management, Strategy and Finance
University of Notre Dame
BS, Mechanical Engineering
SKILLS
ABOUT KATHY GOGAN
Kathy Gogan has over 20 years of experience in all aspects of high technology marketing with a particular focus on target marketing, demand generation and channel programs. Prior to becoming a consultant, Kathy held executive business development and marketing management positions with multiple software and SaaS companies. Consulting clients have included F500 hardware, software and networking companies as well as emerging companies.Specialties: Channel Marketing and Alliance Development – Channel Research, Channel Strategy, Partner Program Development, Strategic Alliance best practices, Competitive BenchmarkingMarket Development and Demand Creation - Target Market Segmentation analysis, Go-to-Market strategy, Integrated Campaign Development, Lead Generation Program effectiveness
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