Kathy Calhoun
40+ years marketing experience in building industry, proficient business mgt skills and exceptional customer relations
- Role
- Senior Marketing Manager, Marketing Services at Wilsonart
- Location
- Temple, TX, US
- LinkedIn followers
- 500 followers
About Kathy Calhoun
Manage development of marketing materials to support product and design launches, including advertising, print materials and merchandising, as well as strategies to broaden brand and product awareness. Additionally, I lead development and implementation of world class merchandising and market-facing strategies for product sampling. I work closely with the product management and sales teams to understand their business strategies and incorporate necessary elements into Marketing tools.
Experience
Senior Marketing Manager, Marketing Services
Jun 2016 — Present · Killeen/Temple, TX, US
Current focus to develop and execute implementation of world class merchandising and market-facing strategies for product sampling. Oversee timing of sample production to support product launches and work on demand-planning and sample allocation to drive cost out and increase overall sample effectiveness. Early in this role, I was tasked with leading marketing services team in creation and development of many facets in the marketing department to include print materials, advertising media, and channel marketing materials.
Education
University of Mary Hardin-Baylor
Bachelor of Business Administration (BBA), Marketing and Management
1982 — 1985
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