Kathryn Robinson
Principal Owner @Lumen Strategies, Llc
Signup · Get unlimited contacts
WORK HISTORY
Principal Owner @Lumen Strategies, Llc
Chapel Hill, NC, US
Partner with and advise senior executives and business owners seeking to identify, develop, and implement strategies and deliver the associated execution to accelerate their growth and value. Project Samples in Project Section Below. Focus areas include business model structure, operational excellence, solution offer refinement or clarity, customer targeting, and marketing & communications strategies.
EDUCATION
The University of North Carolina at Chapel Hill
BSBA, Business Administration
SKILLS
ABOUT KATHRYN ROBINSON
Creative and ever-curious leader. I’m passionate about the intersection of technology / business model innovation and what is possible for solving real business challenges or bringing disruptive ideas and solutions to life. I have a broad range of experience successfully leading strategy and execution across go-to-market functions in larger companies and in the past decade, consulting with and advising growth-stage startups. I value strategy as a guiding star that sets direction but also value the power of turning that strategy into execution discipline informed by an open mind, continuous learning, and intense attention to data and analytics. And probably most importantly, recognize the importance of the courage to change course when the market signals for it.I remind myself and my collaborators daily of two things:1 - What is the “so what?” of the tech/solutions from the perspective of potential or current customers. 2- How are solutions making the humans responsible for buying them more successful by accelerating their success, solving one of their pains, or removing a barrier to success?The team matters. I have learned the value of being very selective about the company you keep - my best work happens when I\'m leading and participating in a team of smart people aligned around a single goal that brings a range of diversity in the form of experience, perspectives, skills, cultures, disciplines, strengths, and opinions to the work.Specialties: Strategy, solutions and offer strategies, service practice management, full range of go-to-market strategies & disciplines - full-stack marketing & communications, product, and services marketing, business development and strategies related to strategic partnerships, lean and effective operational discipline through metrics to guide strategic evolution. Leadership and mentoring.#Strategy #Business-model-innovation #Digital-Transformation #SaaS #Cloud #Marketing #ContentMarketing #Strategic-partnerships #analytics-for-insights #Product Marketing #Csuite #diversity
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.