Kathryn Kate Willse

About Kathryn Kate Willse

I believe companies that implement integrated branding and marketing strategies outperform those that don\'t. With 12+ years of experience across several marketing disciplines, I use my passion for branding, communications, and field enablement to help organizations elevate their brand, amplify their message, and drive demand. Having contributed to the successful growth of both startups and large B2B tech companies, I have a bias for action and knack for driving change in matrixed organizations. Areas of expertise include: • B2B Tech & Professional Services• Communications (Executive, Employee, M&A)• Brand Strategy & Positioning• Content Strategy• Event Strategy & Activation• Go to Market Planning• Inbound Marketing• Partner Marketing (Microsoft & Cisco Alliance Pro)• Public Relations & Storytelling• Solution Development & Marketing• Social Media Strategy• Vendor & Agency ManagementMartech changes fast, but I have experience with the following tools and methodologies: AP Style | ADKAR Model | Inbound Marketing | Microsoft 365 (Teams, Viva, SharePoint, PPT, etc.)| Adobe Creative Cloud | Asana | Basecamp | Canva | Demandbase | GoTo Webinar | HubSpot | Highspot | Salesforce | Whova | WordPress

Experience

1. Vice President - Services Marketing

   SHI International Corp.

   Jul 2025 — Present · Charlotte, NC, US

   Promoted into a newly established role to oversee marketing for the services division of SHI, including Stratascale - the cybersecurity arm. I lead a team focused on transforming the SHI Services brand and building a marketing foundation that fuels revenue growth.

Education

• Ohio University

  Bachelor of Science in Journalism, Public Relations | Marketing Minor

  2009 — 2013

Skills

• Editing
• Ap Style
• Communication Skills
• Delegation
• Social Networking
• Social Media Marketing
• Media Relations
• Social Media
• Leadership Development