Kate Podell
Senior Manager | Marketing Analytics & Measurement
- Role
- Senior Manager, Commercial Spend Measurement at Blue Buffalo
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
PurchasingView LinkedIn profile
Experience
Senior Manager, Commercial Spend Measurement
Apr 2025 — Present · Chicago, IL, US
Lead a team responsible for marketing measurement across General Mills North America Pet Portfolio for Blue Buffalo. Develop measurement roadmap, guide cross functional teams, and deliver marketing analytic insights.
Education
University of New Haven
Master of Business Administration (MBA)
University of Vermont
Bachelor of Science (BS)
Skills
- Product Marketing
- Social Media Marketing
- Google Adwords
- Pay Per Click (Ppc)
- Market Planning
- Direct Mail
- Email Marketing
- Direct Marketing
- Search Engine Optimization (SEO)
- Digital Strategy
- Microsoft Office
- Sales
- SEO
- Marketing Strategy
- Digital Marketing
- Online Marketing
- Account Management
- Google Analytics
- Digital Media
- Online Advertising
- Social Media
- Integrated Marketing
- Brand Development
- Leadership
- Advertising
- Marketing
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