Kathryn MacKey
Director of Creative Strategy l Experienced - Digital & Video Advertising
- Role
- Director of Creative Strategy at Vdx.Tv
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kathryn MacKey
Dynamic, compassionate, and strategic leader in creative strategy, brand management, and brand awareness. Proven track record of building and executing integrated campaigns from the ground up in fast-paced environments. Experienced across diverse verticals including Pharma, Restaurants, CPG, and Travel, with a focus on delivering impactful storytelling and measurable brand growth.
Experience
Director of Creative Strategy
Jan 2023 — Present · Seattle, WA, US
Partner directly with the CEO to define the Creative Strategy team’s vision, operating framework, and long-term roadmap.• Lead and present creative strategy sessions for the company’s biannual Global Summit, aligning executive vision with actionable creative direction.• Manage and mentor a global team of creative strategists, fostering high-performing, insight-led creative output.• Collaborate cross-functionally to drive YoY vertical revenue growth through aligned creative strategy and execution, contributing to YoY growth in diverse portfolio of clients and verticals• Launched two new products in partnership with Product, Engineering and Design. Projects that proactively mitigate creative fatigue and streamline client approvals.
Education
University of Southern California
Bachelor's degree, Broadcast and Digital Journalism
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