Kathryn Rumptz Platz
SEO/GEO/AEO Digital Marketing Professional
- Role
- Associate Director, Seo Geo Aeo at Razorfish
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kathryn Rumptz Platz
Hi there! I am an experienced Marketing Leader with specialization in SEO/GEO with a demonstrated history of creating and implementing successful marketing strategies. I am passionate about helping brands connect with consumers through integrated marketing strategies and balancing best practices for creative and tech. Projects that excite me the most are ones that require outside of the box thinking and creative problem solving. Top skills include communicating with clients/customers/prospects, team building, website management, content writing and cross department collaboration.
Experience
Associate Director, Seo Geo Aeo
Dec 2022 — Present · Austin, TX, US
Lead organic search strategy and KPI measurement for Fortune 500 clients to drive organic site traffic and increase site rankings in search engines for US and international markets - Champion AI Search pilot program to increase AI mentions and citations that will be expanded across the client’s site and has led to additional pilot programs within Razorfish- Set and achieve realistic KPIs that drive brand visibility and map back to clients\' key objectives - Integrate with all marketing channels to provide a seamless consumer experience to meet goals for strategic annual and campaign initiatives - Mentor, train and manage SEO team and serve as the point of contact for clients - Perform AI, content, technical, and market audits with actionable recommendations to improve brand relevance and visibility - SEO lead for 9+ website redesigns, ensuring seamless migrations and SEO authority for all projects, including multiple with domain changes - Achieved 20+ industry awards for clients and Razorfish SEO team for delivering high caliber, innovative work with proven results - Promoted twice after showing SEO results to were key to the team’s revenue and scope Clients: Grey Goose Vodka, Patron Tequila, Dove, Church & Dwight, Batiste, Nair, OxiClean, Trojan, First Response, RepHresh, Replens, Vitafusion, L\'il Critters, Zicam, Microsoft, USAATools used: Google Search Console, Google Analytics, BrightEdge, Conductor, Screaming Frog, Deep Crawl, SEO Radar, SEM RUSH, Keyword.IO, Profound
Education
Valparaiso University
Bachelor of Business Administration in International Business and Marketing
2012 — 2016
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