Kathryn Parkyn

WORK HISTORY

EDUCATION

SKILLS

ABOUT KATHRYN PARKYN

Experienced and passionate influencer and social marketing Associate Director with over 8 year\'s experience in delivering successful and results-driven integrated PR, social and influencer campaigns strategies across food, lifestyle, FMCG, and beauty brands. Particularly passionate about the creative and strategic implementation of influencer marketing campaigns with a purpose/for force-for-good angle. Career highlights include:> Campaign lead for LinkedIn #Changemakers, LinkedIn\'s first ever creator campaign putting a spotlight on seven LinkedIn members and activists fighting for causes to improve the world of work. Campaign success resulted in a 4x investment for second iteration of the campaign, delivery of TV ad and toolkit for campaign execution in global markets.> Always\'#EndPeriodPoverty campaign lead by TV presenter Alesha Dixon. Included creative partnerships with illustrators, artists and poets to bring to life the campaign message for ultimate relevance among school girls.> Influencer lead for Tetra Pak\'s #GoCarton campaign, leveraging well known carton brands such as Oatly and VitaCoco to communicate Tetra Pak\'s packaging credentials. Partnered with artists to makeover your average recycling bin as part of a creative execution to make recycling more exciting.> Strategic implementation of Oral-B\'s Always-On Influencer Programme, including transforming the creator approach, delivery of assets and suitability for paid media, and most recently onboarding x3 Ambassadors to feature in high value production content via separate shoot days.