Katie Nowak

About Katie Nowak

With over a decade of professional experience, I specialize in marketing, communication, and brand partnerships, currently serving as VP of Marketing and Partnerships at TBA Agency. I am committed to fostering innovative collaborations and building holistic strategies across a diverse client roster that includes global brands and acclaimed artists. My mission is to create impactful campaigns that resonate with audiences while aligning with TBA\'s creative vision and culture. By leveraging diverse perspectives and strategic approaches, I aim to empower teams and partners to achieve meaningful business outcomes. At TBA Agency, I oversee cross-platform partnerships, marketing initiatives, and brand development strategies for a 250-client portfolio. My work focuses on live events and partnerships with Fortune 500 companies and startups, with notable collaborations including Microsoft, Levi\'s, and Chanel. I also lead internal marketing efforts, managing external communications, social media execution, and PR. My expertise lies in blending creative storytelling with strategic execution to deliver value-driven results for both clients and partners.

Experience

1. VP, Marketing and Partnerships

   Tba Agency

   Aug 2023 — Present · NY, US

   Specialize in cross platform partnerships for TBA Agency\'s 250-client roster including Remi Wolf, Jungle, Faye Webster, Courtney Barnett, Big Thief, and more, with a focus on 360 degree partnerships with brands in the fortune-500 sector as well as start-up space.Oversee cross-functional marketing and development strategy for our client roster, focusing on live events and partnership opportunities.Responsible for all internal brand strategy and marketing, including external communications, social media execution, PR, and events.Notable Brand Partnerships include- Microsoft x Artifacts Lab- Crocs- UGG- Samsung Galaxy- Amazon- Levi\'s- HeyDude- Michael Kors- Givenchy- Chanel- Heineken- Adidas- Bacardi- Monster Energy- Free People- Chase Sapphire- American Express- On Runningand many more!

Education

• Middle Tennessee State University (MTSU)

  B.S., Recording Industry Management

  2007 — 2011

Skills

• Digital Marketing
• Event Management
• Copywriting
• Advertising
• Marketing
• Writing
• Marketing Communications
• Facebook
• Creative Writing
• Music Industry
• Publicity
• Social Networking
• Public Relations
• Media Relations
• Blogging
• Press Releases
• Digital Media
• Microsoft Office
• Sales
• New Media
• Email Marketing
• Market Research
• Music
• Sponsorship
• Social Media
• Event Planning
• Radio
• Entertainment
• Talent Booking
• Interviews
• Video Production
• Social Media Marketing