Kathryn Lee
Senior Social Media Strategist @Sierra Club
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WORK HISTORY
Senior Social Media Strategist @Sierra Club
As Senior Social Media Content Strategist at the Sierra Club, I lead cross-platform digital storytelling that inspires action for people and the planet. I develop and execute creative, data-driven social media strategies that elevate the Sierra Club’s mission, engage diverse audiences, and drive advocacy, organizing, and membership goals.In this role, I collaborate across campaigns, departments, and partnerships to craft cohesive narratives that bring environmental and climate justice work to life. From long-term content planning to real-time response, I help shape the organization’s social presence through storytelling that’s timely, strategic, and rooted in impact.My work spans-Developing innovative, multi-channel content strategies that strengthen campaign and brand goals-Overseeing end-to-end content creation, video production, and influencer partnerships-Using analytics and trend insights to refine storytelling and boost engagement-Coordinating cross-team collaboration to ensure cohesive, values-aligned messaging-Monitoring the news cycle and identifying rapid-response opportunitiesDriven by creativity, collaboration, and purpose, I’m passionate about using storytelling to connect communities, mobilize action, and help build a more just, sustainable future.
EDUCATION
University of Stockholm
Environmental Policy
Colby College
BA, Environmental Policy
SKILLS
ABOUT KATHRYN LEE
I am a creative and curious person with a passion for sustainability, environmental and political issues, and activism. I am interested in making a change on these issues through writing and social media. I graduated from Colby College in 2013 and currently work for Sierra Club as a Sr Online Organizer. Additionally, I love to get outside — mountain biking, camping, and skiing.
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