Kathryn Koning
CEO of SQ Hospitality \"A Nationally Certified Woman Owned Business WBENC\"/ Board Member/ Hospitality Advisor/ Public Speaker
- Role
- Sr Vice President at Wayfinding Pro
- Location
- State College-DuBois, US
- LinkedIn followers
- 500 followers
About Kathryn Koning
Global Software Applications LLC dba SurferQuest Nationally Certified Woman-Owned…
Experience
Sr Vice President
May 2005 — Present
Driving Innovation in Guest-Facing Technology and WayfindingUnder my direction, our effective wayfinding is more than just directional signage—it\'s about delivering a seamless, intuitive navigation experience that supports users of all abilities and ensures they feel confident, safe, and informed. Here are the most important elements of modern wayfinding systems, especially in settings like hotels, hospitals, airports, malls, and campuses: 1. User-Centric DesignClear, consistent, and easy-to-understand visuals.Multilingual options where applicable.Simple, familiar icons and logical layouts.Minimized cognitive load for first-time users. Accessibility & InclusionADA and Section 508 compliance is essential.Voice-guided navigation or screen reader-compatible text options.Adjustable contrast and text size for visual impairments.QR-based or mobile-friendly options for touchless access. Omnichannel DeliverySupport across kiosks, mobile devices, websites, and digital signage.QR code integrations (like QRconneX) for on-the-go access.Synchronization between digital and physical navigation aids. Real-Time UpdatesAbility to change maps and directions dynamically (e.g, closed areas, construction, special events). Brand IntegrationConsistent with property’s aesthetic, tone, and identity.Builds trust and a cohesive user experience. Data & AnalyticsTrack usage patterns and common routes.Identify confusion points or frequently accessed areas.Use insights to refine signage, staffing, and layouts. Emergency & Safety FunctionalityQuick, clear routes to exits, elevators, stairways, or help centers.Visual and audio instructions during evacuations or lockdowns.Good wayfinding reduces stress, improves guest satisfaction, supports operational efficiency, and inclusively serves all visitors—whether it\'s a lost traveler in an airport or a nervous patient in a hospital.
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