Kathryn Kennedy
Vice President, Marketplace at Storable | Building High-Growth Platforms at the Intersection of Product, Marketing & Technology
- Role
- Vice President, Product and Marketing at Storable
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kathryn Kennedy
Experienced global marketing leader with expertise in driving growth via performance based marketing (customer acquisition and retention). Focus on E-commerce/online retail and multi-channel retailers.Specialties: E-commerce strategy - Online retailing - Digital marketing - Direct Response marketing - Performance Based marketing - Brand marketing - Online advertising - Product marketing - Media planning - Applied analytics
Experience
Vice President, Product and Marketing
Apr 2025 — Present · Bellevue, WA, US
I lead the strategy, growth and operations of the industry’s most comprehensive self-storage marketplace ecosystem—including SpareFoot.com, SelfStorage.com, and Storage.com. I am responsible for the P&L ownership of the Marketplace business unit, with a mandate to accelerate revenue, enhance customer acquisition, and deliver measurable ROI for our operator partners. My role sits at the intersection of technology, marketing and customer experience, and I work cross-functionally with leaders across Product, Design, Engineering, Sales, and Marketing to define and execute the marketplace vision. Key focus areas include-Scaling demand through performance marketing, SEO and conversion optimization -Evolving our pricing and matching algorithms to maximize revenue and occupancy-Driving operator retention and satisfaction through value-added integrations and insights-Identifying new strategic partnerships and growth levers in an increasingly competitive landscape As a seasoned marketplace executive, I bring a deep understanding of two-sided platform dynamics, operational excellence, and consumer behavior. My goal is to position Storable’s Marketplace as the undisputed growth engine for storage operators, while continually raising the bar on innovation, transparency, and performance.
Education
Harvard Extension School
Master of Liberal Arts (ALM), International Relations
University of California, Davis
BA, International Relations
Skills
- Team Leadership
- Financial Analysis
- Analytics
- Online Marketing
- Business Strategy
- Strategic Planning
- Integrated Marketing
- Strategic Partnerships
- Mobile Marketing
- Product Marketing
- Sem
- Marketing
- E-Commerce
- Email Marketing
- Brand Management
- Online Advertising
- Business Development
- Digital Marketing
- Search Engine Marketing (Sem)
- Direct Marketing
- Social Media Marketing
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