Kathryn Holt McClenahan

Na Senior Director of Ecommerce @Helly Hansen

Denver, CO, US
EMAILS
k••••••••@hellyhansen.com
MOBILE NUMBERS
+15•••••••83

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WORK HISTORY

Oct 2022 — Present

Na Senior Director of Ecommerce @Helly Hansen

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Lead end-to-end ownership of the North America eCommerce business, overseeing the owned DTC channel with accountability across growth, margin, marketing efficiency, site operations, inventory, and operating expense.Built and scaled a high-performing Denver-based team of 15 across eCommerce, digital marketing, planning, UX, and analytics.Lead promotion, pricing, and site merchandising strategy, including calendar planning, brand storytelling, GTM execution, and ongoing performance optimization.Deliver executive-level insights through forecasting, KPI analysis, and post-mortems to inform strategic decision-making and long-range planning.

EDUCATION

N/A

University of Missouri-Columbia

Journalism, Advertising

SKILLS

Market ResearchSEOOnline AdvertisingE-CommerceSocial Media MarketingAdvertisingStrategic ThinkingWeb AnalyticsDigital StrategySocial MediaFacebookMarketingOnline MarketingDigital MarketingMarketing ManagementEmail MarketingInteractive MarketingAccount Management

ABOUT KATHRYN HOLT MCCLENAHAN

NA Sr. Director of Ecommerce at Helly Hansen / Senior eCommerce leader with 20+ years of experience leading P&L, driving profitable growth, and building high-performing DTC and digital marketing teams.

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