Kathryn Holt McClenahan
Na Senior Director of Ecommerce @Helly Hansen
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WORK HISTORY
Na Senior Director of Ecommerce @Helly Hansen
Lead end-to-end ownership of the North America eCommerce business, overseeing the owned DTC channel with accountability across growth, margin, marketing efficiency, site operations, inventory, and operating expense.Built and scaled a high-performing Denver-based team of 15 across eCommerce, digital marketing, planning, UX, and analytics.Lead promotion, pricing, and site merchandising strategy, including calendar planning, brand storytelling, GTM execution, and ongoing performance optimization.Deliver executive-level insights through forecasting, KPI analysis, and post-mortems to inform strategic decision-making and long-range planning.
EDUCATION
University of Missouri-Columbia
Journalism, Advertising
SKILLS
ABOUT KATHRYN HOLT MCCLENAHAN
NA Sr. Director of Ecommerce at Helly Hansen / Senior eCommerce leader with 20+ years of experience leading P&L, driving profitable growth, and building high-performing DTC and digital marketing teams.
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