Kathryn H.
Strategic Customer Insights Leader | Research Storyteller | Chief Insights Evangelist | Qualitative Expert
- Role
- Senior Director Usis Customer Insights Leader at Equifax
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kathryn H.
I develop, lead and execute strategic customer insights programs that create powerful insights that drive action across sales, marketing, product and customer experience to build our business. As a very curious person, I\'ve happily found a way to make curiousity a super power that helps fuel the insights I deliver. I love asking questions and talking to people to get at the heart of a matter.Skills & Expertise:B2B Customer Insights Management | VOC | Competitive Intelligence | Digital Transformation \"Res Tech\" of Insights | Online Research Techniques | Creating and Leading Customer Advisory Boards (CABs)| Consumer and Customer Insights | Customer Experience Measurement (CXM)| Qualitative Research Methodologies | Design Thinking | Survey Development | Qualtrics Survey Programming | Marketing Strategy | Innovation | New Product Research and Strategy | Brand Positioning | Ideation | Concept Writing | B2B and B2C Marketing | Agency & Vendor Management | Creative Briefs | Brand Communications & Messaging | Customer Journey Mapping | Event Planning | Channel Marketing | Cross-functional Team Leadership | Creative Problem Solving Institute (CPSI) Methodology
Experience
Senior Director Usis Customer Insights Leader
Jan 2018 — Present · Charlotte, NC, US
Transforming USIS Insights practice with voice of customer insights (VOC) that drive profitable actions for the business. Manage Customer Experience Measurement (CXM), Win Loss Analysis, and custom research projects and ideation sessions. Facilitate Customer Advisory Boards (CABs) and Roundtables. Developed insights evangelism across the BU and created a Global Insights Council to connect global Equifax colleagues on insights best practices.
Education
University of Michigan
BA, Economics
RIVA Market Research Training Institute
Principles of Qualitative Research, Moderator Training
2002 — 2002
Duke University - Continuing Studies
Digital Media & Marketing Certificate Program - currently enrolled
Washington University in St. Louis - Olin Business School
MBA, Marketing
Skills
- Customer Insight
- Analytics
- Focus Groups
- Integrated Marketing
- Ideation
- Marketing Research
- Qualitative Research
- Leadership
- Advertising Research
- Competitive Analysis
- Creative Direction
- Marketing
- Digital Strategy
- Market Research
- Shopper Marketing
- Ethnography
- Management
- Business Insights
- Advertising
- Brand Equity
- Consumer Insights
- Product Development
- Consumer Insight
- Marketing Management
- Market Analysis
- Creative Development
- Brand Architecture
- Strategic Planning
- Brand Management
- Brand Development
- Segmentation
- Competitive Intelligence
- Marketing Strategy
- Positioning
- Online Moderation
- Consumer Products
- Strategy
- Survey Design
- Consumer Behaviour
- Strategic Partnerships
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