Kate Ivey
Conversion Rate Optimization Specialist
- Role
- Conversion Rate Optimization Specialist at Regions Bank
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Kate Ivey
Media strategist with over 14 years of tenure in planning and buying across digital and traditional media. Excels at planning and executing media plans that keep business goals and objectives in mind while staying within outlined budgets. Key Achievement: Strategically managed annual advertising budgets exceeding $6 million for clients by identifying, assessing, and proposing innovative media tactics that significantly enhanced revenue growth.
Experience
Conversion Rate Optimization Specialist
Aug 2025 — Present · Birmingham, AL, US
Education
Mississippi State University - College of Business and Industry
B.A., Marketing
2005 — 2009
University of Rochester - Simon Business School
Masters of Science, Marketing
2010 — 2011
Skills
- Microsoft Office
- Strata
- Media Planning
- Media Buying
- Advantage Software
- Smartplus
- Invoice Processing
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