Kathryn E. Nuñez

About Kathryn E. Nuñez

The average cold-calling success rate is about 2%. This means that for every 100 calls…

Experience

1. Chief Marketing Officer

   Dashealth Dx

   Sep 2025 — Present · US

   As Chief Marketing Officer at Dashealth Dx, I’m leading the charge to transform how diagnostic care is delivered, shifting it from outdated infrastructure to a patient-first, data-driven, logistics-powered experience.We envision a future where diagnostics arrive as seamlessly as a package - accessible, fast, and precise. Our platform connects patients, providers, and payers through real-time data and logistics, streamlining provider workflows while reducing costs and improving outcomes at scale.My role sits at the intersection of growth strategy, brand architecture, and go-to-market leadership. I’m responsible for building a category-defining brand in mobile diagnostics, one that combines clinical trust with ease enabled by technology. That means architecting our demand generation engine, aligning messaging across channels and stakeholders, and scaling adoption through evidence-backed positioning and omnichannel strategies.At the core of my work is systems thinking. I apply my own proprietary frameworks, such as The Conversion Crucible™, to transform complex GTM chaos into clear pipelines, consistent messaging, and scalable revenue outcomes. This role isn’t just about marketing, it’s about shifting industry expectations and forging a new standard for how diagnostics meet people where they are.We’re not simply telling a better story. We’re building the infrastructure to scale that story across enterprise partnerships, provider networks, and patient experiences.Brand meets strategy. Messaging meets execution. Innovation meets real-world impact.That’s the intersection I lead from, and the future we’re building at Dashealth Dx.

Education

• Arizona State University

  Bachelor of Science - BS, Biology/Biological Sciences, General