Kathryn Nance
Demand Generation & Campaign Marketing Leader | B2B SaaS | Pipeline Growth, ABM, Marketing Automation, Integrated Campaigns
- Role
- Blueshift
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kathryn Nance
Senior demand generation and campaign marketing leader with 10+ years of experience building and scaling multi-channel programs that drive pipeline and revenue growth for B2B SaaS companies. I specialize in turning strategy into repeatable, measurable campaign frameworks that improve funnel conversion and accelerate go-to-market performance.I’ve led integrated demand generation and campaign efforts across email, paid media, ABM, content, webinars, and lifecycle marketing, partnering closely with sales, SDRs, and product marketing teams. My work consistently improves lead quality, conversion rates, and ROI while supporting aggressive growth targets.Areas of expertise include:• Demand generation strategy and execution• Integrated and multi-channel campaign planning• Pipeline and revenue growth• Funnel optimization and conversion• ABM and personalization (6sense, Mutiny)• Marketing automation and lifecycle programs (Marketo, HubSpot)• Cross-functional leadership and GTM alignment• Performance analytics, forecasting, and reporting
Experience
Present
Education
Texas State University
BA Mass Communication, Advertising
2007 — 2010
The University of Texas at Austin
MA, Advertising
2010 — 2012
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