Kathy Deboer
Chief Research Officer at WestGroup Research
- Role
- Chief Research Officer (CRO) at Westgroup Research
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Kathy Deboer
With over 30 years of experience in market research, Kathy is trusted by both public and private sector clients to design rigorous, scientific market research initiatives that employ innovative methods to engage the target audience. Her clients appreciate her uncompromising commitment to quality, Integrity, responsiveness, flexibility and innovation are the reasons so many long term clients view her as a partner in solving their business challenges. Kathy has a long history of serving various government entities across Arizona and throughout the United States. In addition, large and small private sector companies and organizations rely on her to advise and direct their market research initiatives. Special areas of expertise include: education, transportation, advertising awareness and usage, customer experience and customer loyalty, environmental and public health issues.As CRO at WestGroup, Kathy provides advice and support for the Project Directors and Analysts as they execute the research functions within the company, directs process improvement for research methods, and establishes best practices and procedures for the firm.
Experience
Chief Research Officer (CRO)
Aug 2021 — Present · Phoenix, AZ, US
Establish best research practices for our firm and support our senior research team.
Education
Arizona State University
Masters of Arts, Research Psychology
1982 — 1985
Calvin University
Bachelor of Arts, Psychology
1978 — 1982
Skills
- Strategic Planning
- Online Moderation
- Transportation
- Ethnography
- Consumer Behaviour
- Research Design
- Competitive Intelligence
- Marketing Strategy
- Advertising
- Survey Research
- Market Research
- Workshop Facilitation
- Dashboards
- Environmental Issues
- Primary Research
- Analytics
- Data Analysis
- Customer Loyalty
- Segmentation
- Brand Loyalty
- Project Management
- Moderator
- Qualitative Research
- Online Research
- Management
- Campaigns
- Consumer Behavior
- Statistics
- Education
- Quantitative Research
- Marketing Research
- Competitive Analysis
- Customer Experience
- Research
- Advertising Research
- Market Analysis
- Quantitative Analytics
- Spss
- Secondary Research
- Customer Insight
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