Katie Murphy

VP of Sales | Trusted Client Partner Building High-Performing Teams That Drive Revenue Growth, Market Share & OCF Performance

Role
Vice President of Sales - North & South Carolina at Lee Enterprises
Location
Greensboro, NC, US
LinkedIn followers
500 followers

About Katie Murphy

As Vice President of Sales for the Carolinas at Lee Enterprises, I build and lead high-performing teams that deliver sustainable revenue growth, expand market share, and improve OCF performance across complex, multi-market organizations.I specialize in aligning strategy with execution connecting client needs, data-driven insights, and strong operational discipline to drive results. My leadership approach is rooted in accountability, clarity, and trust, with a deep belief that when people feel empowered and aligned, performance follows.I work best with organizations looking for more than a vendor, they want a true partner. My teams and I focus on understanding business objectives first, then designing integrated, data-informed solutions that drive measurable impact. We bring structure, accountability, and transparency to every engagement, ensuring strategy turns into execution and results.With strengths in Achiever, Learner, Individualization, Input, and Arranger, I bring both structure and curiosity to the work by optimizing talent, refining sales playbooks, and fostering meaningful client partnerships that create long-term value.Core focus areas include:• Building and scaling high-performing sales teams• Strategic planning and execution across markets• Revenue growth and digital transformation• Market share expansion• OCF and EBITDA performance optimization• Client-centric partnership developmentI’m passionate about leading teams that not only hit goals but raise the standard for what’s possible.

Experience

  1. Vice President of Sales - North & South Carolina

    Lee Enterprises

    Feb 2024 — Present · NC, US

Education

  • University of Kentucky

    B.A., 2010, Integrated Strategic Communications; account management

    2006 — 2010

  • University of Kentucky

    B.A, 2010, Psychology; behavioral neuroscience

    2006 — 2010

  • Wake Forest University School of Business

    Master of Business Administration - MBA, Strategy & Leadership

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Katie Murphy — Vice President of Sales - North & South Carolina at Lee Enterprises in Greensboro, NC, US | Unifers