Kathryn Borthwick
Marketing Manager - Health & User-centred Design (Ftc) @NEC Software Solutions
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WORK HISTORY
Marketing Manager - Health & User-centred Design (Ftc) @NEC Software Solutions
As Marketing Manager within the NEC Health team, I lead strategic marketing initiatives that support our healthcare solutions and the NEC Digital Studio’s health stream. My role spans campaign management, content creation, digital marketing, and social media management, driving engagement and brand visibility across multiple channels.I manage end-to-end marketing campaigns, from planning and execution to performance analysis, ensuring alignment with business goals and customer needs. I create compelling content tailored to healthcare audiences and oversee the development and optimisation of our health-related web presence, including new pages for acquisitions.I am responsible for designing how AI can enhance sales enablement, brand engagement, and marketing efficiency. I also provide line management and mentorship within the team, supporting professional growth and collaboration.
EDUCATION
Oxford College of Marketing
Digital Diploma in Professional Marketing (Level 6)
Nottingham Business School, Nottingham Trent University
Microcredential, Inspiring Women Leaders: Purpose-Driven Leadership for Business and Society
University of Portsmouth
Bachelor of Arts (BA), English Literature
ABOUT KATHRYN BORTHWICK
With 10 years\' marketing experience in startups, SMEs and scaleups, delivering products and services to the public and private sectors, I build marketing campaigns that drive growth, build brands, and nurture communities.Having worked in property, energy, utilities, tech, health and software, my industry experience is broad and so is my skillset. I have worked in Generalist roles and am your classic T-shaped marketer, with deep experience in content and digital marketing - especially website, social media and event management. I also have extensive experience in project management, leading everything from campaigns to full rebrands and strategies. I have managed marketing teams and strategies from the ground up, with a people-first leadership approach that prioritises wellbeing alongside ambition.Here for making sense of complicated systems, in-person collaboration, and marketing data. Not here for disorganisation, style over substance, and perfectionism over progress. If you need a strategic marketer who gets stuff done, I can help.
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