Kathryn Zell

Hands-on Marketing Leader | Channel Marketing | Campaign Strategy & Execution | Integrated Marketing | Team Builder

Role
Senior Director, Channel Marketing at AssetMark
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kathryn Zell

I am a results-driven marketing leader with extensive experience in financial services, bringing equal parts strategic vision and hands-on execution to every effort. I deliver data-informed, creative campaigns that drive brand growth, client engagement, and measurable business impact.At Franklin Templeton, I executed integrated marketing initiatives—from large-scale brand campaigns to audience engagement strategies and client acquisition and demand generation initiatives. I have built marketing programs to support and engage financial professionals, created impactful content, and continuously optimized the client experience.Known for blending big-picture thinking with tactical follow-through, I thrive in collaborative environments where marketing is tightly aligned with business objectives. Specialties: Marketing Strategy Corporate Marketing Client Marketing Channel Marketing Advertising Management of Large-Scale Marketing Initiatives Team Building and Leadership Campaign Development and Management Content Creation Online/Digital Marketing Marketing Communications Sales Enablement Data-Driven Decisions

Experience

  1. Senior Director, Channel Marketing

    AssetMark

    Sep 2025 — Present

Education

  • University of Illinois Chicago

    MBA

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