Kathryn Winkler

Recruitment Marketing and Branding @UKG

Drove regional brand visibility by designing and executing weekly LinkedIn content for India, creating original visual assets, animations (GIFs), and compelling copy that boosted engagement and reach- Visualized reputation trends by transforming Glassdoor review data into narrative insights—leveraging AI tools to analyze job function and geography patterns, with a focus on tech brand perception- Launched a India based campaign (“UKG Moments Challenge”) to activate employee storytelling on socials—developing the contest concept, visuals, and performance tracking across four weeks- Brought early career stories to life by crafting graphics and blog visuals for intern-facing programs, including branded templates and creative support for the “Meet the Interns” series and career workshops- Collaborated across global teams to deliver culturally relevant, visually cohesive employer brand experiences—partnering with Creative, TA, Early Careers, and Marketing to support content tailored by region.