Kathryn Kat Truong

About Kathryn Kat Truong

Hi! My name is Kat. I am a social media, influencer, and culture strategist with 5+ years of experience in the consumer and B2B technology space. Currently pursuing an MBA at San José State University\'s Lucas College and Graduate School of Business.I\'m passionate about human-centered marketing and the intersection of social, creators, and culture. I care deeply about community and human connection—and how brands can foster authentic relationships, create emotional resonance, and tap into cultural relevance. Expertise in: organic social strategy, influencer marketing, content development, community engagement, social listening & analytics, cross-functional collaboration, project management‍ Passionate about: creativity, music, pop culture, streetwear & sneakers, fashion, and learning from others

Experience

1. Senior Social Media Specialist, Content Creation & Creator Partnerships

   ServiceNow

   Dec 2024 — Present · Santa Clara, CA, US

   Manage end-to-end development of social-first content and creator partnerships to elevate brand visibility, engagement, and storytelling across owned channels- Lead content workstreams from ideation to execution (i.e, creative briefing, production, editing, and publishing), ensuring consistency with social best practices. Deliver content across verticals, including always-on programming, platform launches, community engagement, and event campaigns- Oversee influencer campaigns and agency partnerships, managing briefs, content reviews, and stakeholder feedback to deliver authentic creator content that drives measurable engagement and reach- Shape organic social strategy by identifying emerging trends and cultural moments, integrating social-first thinking into broader brand campaigns- Translate performance insights into actionable recommendations that refine creative direction, strengthen content strategy, and optimize future campaigns- Collaborate across brand, product, customer, research, and events teams to drive cohesive campaign execution and inform content strategy.

Education

• San José State University

  Bachelor of Science - BS, Public Relations with a minor in Sociology

  2015 — 2019

• San José State University

  Master of Business Administration - MBA