Kathryn Thompson
Helping to Educate Leaders in the Banking Industry!
- Role
- VP Marketing & Business Development at Pacific Coast Banking School
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kathryn Thompson
An engaged and excited member of the community and the company\'s leadership team-…
Experience
VP Marketing & Business Development
Mar 2014 — Present · Bellevue, WA, US
Responsible for developing, implementing and driving an aggressive marketing and sales strategy, including all activities related to expanding the reputation of PCBS, solidifying its image, and continually attracting qualified students. • Directing and facilitating all board member sales efforts for maximum results;• Personally conducting a large number of in-person and phone sales calls and reporting activity;• Developing and distributing all marketing communications and materials for the promotion of PCBS, including the PCBS Website, Facebook page and other online media;• Teaming with Program Manager to drive an effective and ongoing alumni outreach strategy and alumni activities;• Developing and maintaining effective relations with appropriate media and industry related associations to increase PCBS exposure;• Gathering and communicating market intelligence and information on the competitive environment and industry relevant to PCBS and PBMI.• Developing and managing the Marketing and Sales budgets;• Coordinating and managing the annual Visiting Executive, Training, Learning & Development Programs and the Executive Student Adviser.
Education
Oregon State University
BS, Business Merchandising
1981 — 1985
Skills
- Fundraising
- Marketing Strategy
- Product Development
- Private Events
- Dinners
- Hospitality
- Corporate Meetings
- Sales Management
- Yield Management
- Budgets
- Conferences
- Food & Beverage
- Contract Negotiation
- Customer Service
- Event Marketing
- Event Management
- Meeting Planning
- Revenue Management
- Special Events
- Celebrations
- Hotels
- Trade Shows
- Business Development
- Lodging
- Tourism
- Parties
- Strategic Planning
- Budgeting
- Hospitality Management
- Event Planning
- Customer Relations
- Direct Marketing
- Marketing
- Account Management
- Revenue Analysis
- Banquets
- New Business Development
- Hospitality Industry
- Front Office
- Hotel Management
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