Kathryn Fitzsimmons
Fractional Marketing Lead, Creative Project Manager | GTM Planning + Lifecycle Marketing
- Role
- Creative Project Manager at The Aspen Group
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kathryn Fitzsimmons
Inspired by industries that support healthy communities, my entrepreneurial spirit inspired me to go freelance in 2023 and explore my Zone of Genius.In his book The Big Leap, psychologist Gay Hendricks introduces the alignment of skills, strengths, and talents as this ultimate Zone.A strength is something that gives you energy.A talent is a natural ability that can\'t be taught.A skill is a competency that can be taught.The Zone of Excellence happens when you\'re talented and skilled in an area, but the work doesn\'t give you energy. You are successful in the short term, but you burn out over time.On the other hand, the Zone of Genius happens when talents, skills, and strengths are aligned. These are the things you\'re uniquely good at. This Zone allows you to add the most value to the world and yourself. This alignment is where you do your best work.My areas of expertise include: Product Marketing (GTM Planning, Sales Collateral, Website Content + Design) Brand Marketing (Editorial Style Guide, Employer Brand, Employee + Client Gifting) Growth Marketing (Campaign Design, Content + White Papers, Marketing Operations) Events + Experiences (Webinars, On-site Events, Team Building) Creative Project Management (Asana, Workfront)Life Motto:“I began to realize how important it was to be an enthusiast in life. If you are interested in something, no matter what it is, go at it full speed. Embrace it with both arms, hug it, love it, and above all become passionate about it. Lukewarm is no good.“ - Roald Dahl
Experience
Creative Project Manager
Jun 2023 — Present · Chicago, IL, US
Education
Loyola University Chicago
BBA, Economics
Skills
- Banking
- Risk Management
- Event Planning
- Business Development
- Strategy
- Social Media Marketing
- Project Management
- Research
- Non-Profits
- Marketing Strategy
- Marketing
- Management
- CRO
- Customer Service
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Sales
- Employee Training
- Training
- Nonprofits
- Leadership
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