Kathryn Link
North America, Hair Care - Social Media, Talkability, & UGC - Senior Communications Manager
- Role
- Global Sales Capability - Sr Communications Manager at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Kathryn Link
Experienced manager with a demonstrated history of working in the consumer goods and retail industries. Skilled in global communications, marketing, brand equity, brand management, P&L management, profitability management, leadership, artificial intelligence, social media, direct to consumer, and search engine optimization. Strong professional graduated from Thomas More University with MBA.
Experience
Global Sales Capability - Sr Communications Manager
May 2024 — Present · Cincinnati, OH, US
Leading analytics and insights initiatives for internal training platform, for more than employees around the world, to enhance user engagement and experience, all while responsibly leveraging artificial intelligence. Spearheading a video training initiative, developing engaging video content to upskill a global sales workforce. Overseeing governance, qualitative and quantitative research, and content optimization across the platform. Demonstrating strong analytical skills, innovative thinking, and a solid understanding of digital platforms and sales processes, contributing to impactful training strategies and driving overall sales effectiveness.
Education
Thomas More University
Master of Business Administration (M.B.A.)
2014 — 2016
Skills
- Leadership
- Brand Equity
- Public Relations
- Marketing Communications
- Strategy
- Brand Management
- Marketing
- Digital Marketing
- Social Media
- Social Media Marketing
- Fmcg
- Community Management
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