Kathryn Jaskulski
Vice President, Account Director @Razorfish Health
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WORK HISTORY
Vice President, Account Director @Razorfish Health
Chicago IL, US
Vice President, Account Director, 2023-presentAccount Director, 20••••23Group Account Supervisor, 20••••21Account Supervisor, 20••••18Junior Account Supervisor, 20••••13Account Executive, 20••••11 Lead key agency accounts with total annual budgets of $5M; spearhead clients’ brand and tactical strategies and execute projects within clients’ budgets and timelines. Grew key accounts by over $2M in revenue (15% YOY) by proactively identifying and capturing opportunities for organic growth. Helped client maintain 90% market share in the pharmacologic stress space by creating and managing strategic programs educating HCPs on clinical and operational benefits of the drug and disease state education Lead creative and strategy teams to develop and execute high-engagement experiences at in-person and digital conferences annually. Improved booth engagement at virtual conferences from 25% to 50% while boosting website traffic by 25% by creating client’s first augmented reality experience showcasing client’s key brand story. Launched two new client websites to support brand awareness and disease state education, which improved site traffic and engagement above industry benchmarks. Created a disease state awareness campaign for ATTR-CM, which aims to reduce time from initial disease symptoms to diagnosis/treatment by 50%. Developed, standardized, and implemented innovative, gold-standard digital tools across client brands that boosted efficiency and captured significant savings. Drive annual strategic and tactical planning initiatives to secure budget for upcoming year; facilitate internal / external budget discussions as well as quarterly business reviews. Ensure health of client relationships and proactively address potential issues; conduct touchpoints with clients to ensure satisfaction. Manage team of up to seven direct reports; develop, and oversee account coordinators, account executive, and supervisors.
EDUCATION
Indiana University Bloomington
Bachelor's degree, Marketing
ABOUT KATHRYN JASKULSKI
A highly versatile advertising executive with 15+ years of excellence managing multimillion-dollar healthcare and pharmaceutical accounts. Leverages an in-depth understanding of the science behind client products combined with broad-based knowledge in cardiovascular, access and reimbursement, transplant, eye care, oncology, and device categories to develop winning campaigns targeted at both HCPs and patients. As a trusted client partner, delivers projects within tight budgets and timelines while ensuring adherence to brand strategies and business goals. Ushers in year-over-year account growth to maintain client satisfaction and repeat business. Serves as a visionary leader who spearheads innovative projects that secure a company’s and its clients’ places at the forefront of respective their industries.
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