Kathryn Heinz

About Kathryn Heinz

I am an e-commerce executive with 25 years’ experience building, scaling, and transforming consumer-facing businesses across luxury, travel, and marketplace sectors. I have doubled $1B+ P & Ls with direct GM responsibility, led AI and data transformations at scale, and driven go-to-market transformations in the US, Europe, and Asia.Recently, I was recruited by the CEO of Expedia during a critical leadership transition to drive her strategic agenda, with a portfolio spanning AI & agentic commerce, strategic planning, and consumer P&L growth. I serve on the Travel Leadership Team, the CEO-level executive committee.Previously, as Chief Digital Officer of Richemont, I doubled the luxury e-commerce P&L to €1B+ in under two years and led the end-to-end digital transformation spanning e-commerce, omnichannel, clienteling, customer relationship centers, and the China ecosystem. I also drove the Group\'s AI and data transformation, delivering use cases spanning marketing, demand forecasting, scarcity allocation, and supply chain optimization. I was a member of the Group Executive Committee, reporting to the CEO.Finally, I have commercial transformation experience leading Strategy & Transformation at Expedia. In this capacity, my team orchestrated cross-functional initiatives including simplifying B2B product experiences, incubating $1B+ product offerings, and transforming a person sales force with ML-driven workflows, improved tooling and reinforcement.A defining thread of my career has been driving growth and transformation by challenging the status quo, leaning into new frontiers of growth, and bringing simplicity and speed of execution to gnarly cross-functional problems. I choose to operate with empathy and kindness and thrive in mission-driven environments with collaboration, high performance, and operational rigor at their core.In my early career I worked at McKinsey, in corporate development at Expedia, and in public finance. I have an MBA from Wharton, undergrad from Princeton, and taught management at Georgetown’s business school. I am increasingly interested in contributing at the board and advisory level with a focus on retail and consumer businesses navigating digital transformation & AI, where I can lend my operating depth to strategic oversight.Areas of expertise:– E-commerce, omnichannel & marketplace strategy– AI, agentic commerce & data transformation at scale– P&L & business transformation ownership– B2B & GTM transformation

Experience

1. Vice President, Office of the CEO Travel Leadership Team

   Expedia Group

   Jan 2024 — Present · Seattle, WA, US

   Drive CEO’s strategic agenda and portfolio of initiatives spanning AI strategy, strategic planning, and consumer P&L growth. Direct report to CEO and member of Travel Leadership Team, the CEO-level executive committee.

Education

• Princeton University

  A.B., History

• The Wharton School

  Master of Business Administration

• The Wharton School

  Master of Business Administration - MBA