Kathryn Gonzalez
RN | Pivoting into Pharmaceutical and Medical Sales | Clinical Strategist | Trusted Educator | Driving Outcomes and Client Success
- Role
- Sales Associate Client Engagement and Solutions at Farm Bureau Financial Services
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Kathryn Gonzalez
Registered Nurse with nearly 20 years of experience across clinical care, healthcare…
Experience
Sales Associate Client Engagement and Solutions
Farm Bureau Financial Services
Mar 2025 — Present · Johnston, IA, US
Conduct needs-based assessments with new and existing clients to align solutions with individual priorities, mirroring consultative selling in pharma and med device environments.• Communicate complex policy offerings in clear, value-focused terms through one-on-one education and client discussions.• Maintain a growing pipeline using CRM tools to support retention, outreach, follow-up, and prospect engagement in a quota-based setting.• Perform in a competitive sales environment requiring adaptability, persistence, and client-facing communication similar to provider engagement in healthcare sales.SKILLSSALES STRATEGY AND TERRITORY GROWTH:• Consultative Client Communication• CRM-Driven Pipeline Management• Territory Penetration Strategy• Customer Retention and Referral Growth• Product Education and Messaging Alignment• Account Expansion and Relationship GrowthOPERATIONS, LEADERSHIP, AND ACCOUNT SUPPORT:• KPI Reporting and Performance Dashboards• Workflow Optimization and SOP Development• Strategic Client Engagement• Change Management and Cross-Functional Collaboration • Data-Informed Decision Making• Relationship-Based Account Management• Customer Lifecycle Strategy
Education
St. Ambrose University
Master of Business Administration (M.B.A.), Health/Health Care Administration/Management
1999 — 2001
Saint Mary's College
Bachelor’s Degree, Chemistry
1994 — 1998
Black Hawk College
Associate’s Degree, Registered Nursing/Registered Nurse
2004 — 2006
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