Katy Fitzgerald

About Katy Fitzgerald

Over the last 10 years in the B2B tech space, I\'ve built Customer Marketing & Advocacy programs rooted in one core philosophy: lead with empathy, build real trust first, and the great stories will follow.Here\'s what I\'m focused on:• Strategic Advocacy: Moving far beyond the standard case study to design personalized, mutually beneficial advocacy journeys that cultivate long-term relationships. • Sustainable Systems: Building proactive ecosystems to continually discover and nurture advocates, completely replacing reactive, one-off reference requests.• Agentic AI: I’m training an agentic AI team to optimize my workflows and scale my output. Increasing AI-led efficiency so I can focus on what technology can’t do: build relationships and scale customer value.• Event Storytelling: I love seeing customers on stage. I\'ve coached 60+ leaders—from practitioners to the C-suite—to shape and share their stories for global keynotes and industry events.• Maximizing Every Engagement: I don\'t believe in one-off deliverables. A single, great customer narrative drives a full suite of cross-channel assets that fuels marketing campaigns and sales enablement.• Navigating Complexity: Finding creative workarounds—like launching recognition-based awards—to help leaders in regulated industries safely celebrate their success without violating strict vendor endorsement policies.

Experience

1. Senior Customer Marketing Manager

   Asana

   Jan 2022 — Present · NY, US

Education

• University of San Francisco

  Bachelor of Arts (B.A.), Communication & Media Studies, Fine Arts

  2012 — 2016

Skills

• Marketing
• Strategic Public Relations Planning
• Digital Marketing
• Qualitative Research
• Market Research
• Adobe Photoshop
• Client Relations
• Adobe Creative Suite
• Event Planning
• Customer Service
• Sales Management
• Social Media
• Microsoft Office
• Equality & Diversity
• Digital Photography
• Interviewing Skills
• Leadership
• Qualitative Data
• Client Services
• Editorial Process
• Social Media Communications
• Press Releases
• Transcribing
• Qualitative Interviewing
• Microsoft Word
• Advertising
• Focus Groups
• Social Media Marketing
• Inventory Management
• Administrative Assistance
• Powerpoint
• Microsoft Excel