Katie Elks
Product Marketing | Adtech, Digital Marketing, Software
- Role
- Product Marketing Manager at Basis
- Location
- Fort Collins, CO, US
- LinkedIn followers
- 500 followers
About Katie Elks
A product marketer who turns complex ideas into messaging that connects. At Basis, I lead GTM strategy and positioning for new features, partnering across teams to drive clarity, adoption, and impact. Creating content and enablement that helps teams move quickly and speak confidently, while also exploring audience insights and competitive trends to maintain a sharp positioning.Outside of work, you’ll find me at the barn, in a Lagree studio, or camping with my husband and our dogs.
Experience
Product Marketing Manager
Oct 2024 — Present
Drive go-to-market strategy for new features, working cross-functionally to ensure launches are aligned with customer needs and business goals- Craft clear, value-driven messaging that translates product capabilities into compelling stories across industries and use cases- Collaborate with sales and customer-facing teams to surface content needs and create impactful assets like pitch decks, one-pagers, and internal enablement materials- Lead internal training and resource development to equip teams with the tools and knowledge they need to speak confidently about new offerings- Support research efforts to deepen understanding of target audiences, buyer needs, and market trends- Develop competitive positioning and objection-handling resources to help teams differentiate effectively in-market- Track adoption and engagement post-launch to inform future strategy and continuously improve execution.
Education
North Carolina State University
Bachelor of Business Administration (B.B.A.), Marketing, Honors Data Analytics Program
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