Kathryn Baker
General Manager, Commercial Segment (Strategy & Go-to-market) @BlueScope Buildings North America, Inc.
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WORK HISTORY
General Manager, Commercial Segment (Strategy & Go-to-market) @BlueScope Buildings North America, Inc.
Memphis, TN, US
Spearhead the go-to-market strategy for segment expansion, enhancing alignment between marketing, sales, and operations. • Drive initiatives to support revenue growth and streamline projects in a complex B2B engineering environment. • Collaborate with cross-functional teams to ensure effective market development and operational efficiency.
EDUCATION
University of Memphis
Bachelor of Arts (B.A.), Journalism
SKILLS
ABOUT KATHRYN BAKER
I am a senior commercial and marketing leader with a proven record of commercializing businesses by defining growth priorities, building go-to-market and sales enablement strategies and aligning organizations around focused execution in complex environments. Across my experience in brand, product, and segment leadership roles, I have worked to bridge market insights, strategy, and execution to translate strategy into action that drives results. My strength is connecting the dots. I have worked across sectors such as manufacturing, retail, hospitality and consumer goods within B2B and B2C environments. I have led large-scale initiatives including P&L ownership, global brand positioning and campaigns, digital transformation, customer segmentation, new product development, market research, and enterprise communication. I am known for aligning brand, customer and commercial strategy to revitalize underperforming businesses and build scalable marketing platforms that deliver sustainable results. My leadership style combines strategic rigor, creative agility and strong collaboration. And did I mention that not only am I passionate about building brands, but I am passionate about developing high-performing teams. Great teams build great businesses that drive growth.
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