Kathryn Arvis

About Kathryn Arvis

Experienced Marketing and Private Events Director with a demonstrated history of working in the restaurant and hospitality industry. Strong marketing professional skilled in Sales Building, Social Media, Event Planning, Customer Relationship Management (CRM), Hospitality Industry, Event Management and Email Marketing.

Experience

1. Director of Guest Engagement

   Passionfish Reston

   Jan 2011 — Present · Reston, VA, US

   Responsible for all external and internal marketing efforts for PassionFish Reston, located in the Reston Town Center. Oversee and coordinate all private party bookings, including marketing of private space, menu planning, client coordination, set up and culinary teamwork.Formerly over saw all of the former Passion Food Hospitality family of restaurants, including PassionFish Bethesda, District Commons, Burger Tap & Shake, TenPenh, Ceiba, Acadiana and DC Coast. This included SEO, geo-fencing & geo-targeted mobile advertising, Facebook custom and more.Oversee and manage the relations and growth of the Loyalty Program. External efforts include the building of in-house-mail database and oversight of third-party database management system. Compose and analyze all email blasts. External efforts also include all social media outreach, including branding for Facebook, TikTok and Instagram. Oversee all OpenTable reviews and response, and track concierge interaction. Negotiate all contracts for external advertising efforts, and write copy for same. Drive the creative process for all digital and print advertising. Supervise all off-premise events, including promotion, setup and public interaction. Also supervise the appearance & updates of websites, including redesigns.For internal promotions, oversee production of all collateral for all special events. Also oversee the presentation of new seasonal menu items to clientele. Includes food photography of all menu items for website, publications and social media use.Create marketing plans and budgets each year. Negotiate and place all advertising as noted.

Education

• James Madison University

  BS, Communication Arts

Skills

• Hospitality
• Social Networking
• Social Media Marketing
• Event Management
• Market Planning
• Customer Relations
• Budgeting
• Food & Beverage
• Customer Service
• E-Commerce
• Online Marketing
• Press Releases
• Promotions
• Event Planning
• Social Media
• Advertising
• Budgets
• Food
• Restaurants
• New Business Development
• Marketing
• Public Relations
• Hospitality Management
• Sales
• Business Development
• Strategic Planning
• Marketing Strategy
• Integrated Marketing
• Email Marketing
• Restaurant Management