Kathryn A. Dowdle

About Kathryn A. Dowdle

Throughout my career, I have developed a reputation as an experienced professional with the ability to develop and execute a strategic communications plan to drive brand and business metrics; highly skilled in using communications strategies to connect with key audiences, build a company image, and drive interest in services. I am known to be a collaborative team-player with the capacity to develop and maintain productive, collaborative relationships and proactively support other team members and projects; known to ensure quality, function, consistency, and sustainability. Perhaps most important, I am a resilient individual with strong management and people skills, personal values, and technical knowledge; able to ensure company spokespeople are well trained and prepared for all communications responsibilities.

Experience

1. Sr Director, Associate Communications

   TIAA

   Sep 2020 — Present

   Strategic, trusted communications advisor to executive technology (infrastructure, cybersecurity, artificial intelligence, data) leaders on all communications including employee / culture, social media, technology change, and issues communications. Drive innovation by creating and executing strategic communications plans to act on reputational opportunities, advance enterprise goals, and address challenges with a focus on continuing to excel as a premier technology-forward financial services provider. Lead a team responsible for planning and developing communications aligned with enterprise communications and help drive strategy. Shape a productive environment by seeking out and using insights to enhance the overall company narrative around digital transformation, innovation and colleague experience; skilled in contributing focused messaging for enterprise employee events and executive leader engagements. Develop strategy, approach, and key performance metrics and contribute to enterprise communications goals for a wide array of communications such as organizational announcements, leader scripts and talking points, newsletters, videos, intranet stories, and social media posts. Develop modern, strategic, timely, and engaging internal messaging, which drives desired behaviors, actions, and culture building in close partnership with senior leaders. Translate technical topics into messaging, which resonates with broad enterprise and internal audiences; highly skilled in preparing leader-ready narratives focused on strategy and transformation. Enhance efficiency and productivity by ensuring key enterprise messages are reinforced through communication channels. Generate stability while managing a team of storytellers and other professionals focused on ensuring alignment with strategic objectives. Determine business enablement priorities in close partnership with key business stakeholders, culture / learning partners, and technology liaisons.

Education

• Mitchell Community College

  Business Administration and Management, General

• Gardner-Webb University

  Business Administration and Management, General