Kathryn A.

WORK HISTORY

EDUCATION

ABOUT KATHRYN A.

Marketing and communications leader with a strong background in producing events. I have a passion for creating engaging customer experiences and building brand awareness. For the past 10 years I have led the creative strategy, planning, and execution of large-scale events and omnichannel campaigns for industries, including tech, e-commerce/retail, financial planning, marketing/PR agency and non-profits. It excites me to develop creative methods to communicate campaigns and messages to audiences while nurturing customer relationships. I have a love for storytelling, and enjoy developing impactful messaging across campaigns using multiple media platforms to reach audiences. I have curated content for email campaigns, social media, blogs, press releases, digital banner ads, and radio jingles. I understand the nuances of nurturing relationships with customers, partners, and vendors. I also possess a natural ability to form key partnerships with the strategic know how to grow networks. My colleagues would describe me as enthusiastic, driven, creative, and always thinking outside the box. I am highly-organized, attentive to detail, resourceful, collaborative, and results-driven. I have worked in both B2B and B2C environments. Proven Skills and Abilities: Business: Leadership, building teams, project management, creative strategy, internal/external communications, conflict resolution, event planning, partner relationships, growing social networks, negotiating vendor bids, managing vendor relations, cutting overhead expenses. Marketing: Marketing automation, digital marketing, campaign strategy, event management, content writing for multiple platforms, modeling, landing page optimization, A/B testing, SEO/SEM Technical: Salesforce, Google Analytics/Adwords, Microsoft Office, HTML/CSS, Drupal, WordPress, Constant Contact, HootSuite, Hubspot, Video Editing, Adobe Photoshop, InDesign, Illustrator.