Kathrin Willen

Senior Brand Manager @Moose Toys

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2023 — Present

Senior Brand Manager @Moose Toys

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In my role as Senior Brand Manager at Moose Toys I am implementing the toy ranges and marketing plans for brands like Bluey, MrBeast Lab, Despicable Me, Magic Mixies, our Moose Games and others into the GAS market. Working with cross-functional international teams, agencies, and licensing partners.

EDUCATION

2013 — 2016

Düsseldorf University of Applied Sciences

Bachelor of Arts (B.A.), Communication and Multimedia Management

2010 — 2013

Joseph-DuMont-Berufskollegium

Management Assistant for Marketing Communication

2007 — 2010

Adolph-Kolping Business College

Graphic Design Assistant, graphic design and object design

2010 — 2013

Chamber of Industry and Commerce Cologne

Management Assistant for Marketing Communication

SKILLS

Online Business ManagementSEOProduct ManagementCopy WritingAffiliate MarketingWeb Content ManagementProject ManagementB2c MarketingOnline MarketingSearch Engine MarketingB2b MarketingEmail MarketingGraphic DesignOnline CommunicationSeaOnline EditingDigital MediaDigital MarketingDigital StrategyBrand ManagementMarketing CommunicationFrom Conception to CompletionPublic RelationsSocial Media Marketing

ABOUT KATHRIN WILLEN

Passionate and energetic marketer with 10+ years of experience in the kids industry, with a focus on children\'s franchise and licensing management for over 7 years and a successful track record of 5+ years in kids toys brand management for properties like PAW Patrol, Bluey, Despicable Me and Gabby’s Dollhouse. Open-minded, structured, resilient and fast-learning team player with hands-on mentality and delight to work in dynamic, international and collaborative environments.

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Kathrin Willen — Senior Brand Manager at Moose Toys in Munich, DE | Unifers