Kathy Diaz

About Kathy Diaz

Strategic digital media leader with deep expertise across both agency and brand-side roles. With a well-established track record in media strategy, planning, activation, and optimization, I bring a comprehensive understanding of today’s omnichannel landscape—including programmatic, video, audio, social, and performance marketing.I’ve worked across multiple industries like automotive, CPG, retail, QSR, luxury, healthcare/pharma, government, e-commerce, building campaigns that drive both brand and business outcomes.Over the years, I’ve taken on everything from audience development and media research to client management, media buying, creative strategy, and leading cross-functional teams. I’m hands-on, solutions-focused, and comfortable navigating the day-to-day as well as big-picture planning. I enjoy mentoring teams and helping others grow, especially in fast-changing environments.I’m also experienced in tools like Datorama, Prisma, Adobe Analytics, Google Analytics, Basis DSP, CM360, VidMob, and more.

Experience

1. Dir, Media Strategy & Mgmt (Thv Marketing)

   Edwards Lifesciences

   Oct 2025 — Present

   Paid Media lead for THV Marketing

Education

• University of Santo Tomas

  Bachelor's Degree, Major in Communication Arts

  1999 — 2003

• California School of Culinary Arts - Le Cordon Bleu

  Diplome, Patisserie and Baking

  2007 — 2008

Skills

• Superior Client Service
• Mobile Advertising
• Media Buying
• Brand Architecture
• Creative Direction
• Direct Marketing
• Broadcast
• Creative Strategy
• Digital Strategy
• Digital Media
• Television
• Interactive Advertising
• Media Strategy
• Online Advertising
• Digital Marketing
• Relationship Marketing
• Outdoor Advertising
• Display Advertising
• Integrated Marketing
• New Media
• Advertising
• Content Strategy
• Media Planning
• Sem
• Radio
• Traditional Media
• Direct Mail
• Interactive Marketing
• Comscore
• Sponsorship
• Rich Media
• Social Media
• Mobile Marketing
• Doubleclick