Kathlyn Skolnik
Mission-Driven Digital Marketing and Operations | Integrated Growth Marketing, Fundraising, and Client Service
- Role
- Principal Consultant at Storia Consulting
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Kathlyn Skolnik
A natural leader and collaborator, I am passionate about leveraging strategic marketing to address the world\'s most pressing social issues. I believe in the power of storytelling to create meaningful change—when delivered to the right audience, through the right channel, at the right time.With 7+ years of experience building integrated growth marketing strategies, fundraising, managing client relationships, building customer experience infrastructure, leading teams, executing on marketing and content, and building in-depth reports, I hope to bring my drive for making a difference to a mission-driven, collaborative team.Most recently, I led a team in delivering impactful digital marketing solutions for nonprofit organizations. Having worked both in-house and in agency settings, I\'ve developed and executed multi-channel marketing campaigns for hundreds of organizations in the nonprofit, tech, education and travel industries, supporting brand awareness, advocacy, demand gen, events and revenue goals. I\'m data-driven and solutions-oriented, and thrive in a creative, scrappy environment with others who share a common mission.My areas of expertise include: • Integrated marketing strategy and execution • Growth marketing and operations • Data-driven campaign optimization • Project management and team leadership • Customer experience infrastructure and delivery • Paid social and search advertising • Content development and SEO • Website management and conversion rate optimization • Email marketing and audience engagement/retentionPlease reach out to me, I\'d love to connect!
Experience
Principal Consultant
Apr 2025 — Present
I partner with nonprofit and mission-driven organizations to help drive growth through digital channels.With experience in integrated marketing across a customer lifecycle—from brand identity and content strategy to demand generation and customer marketing—my clients receive big-picture consultation with zoomed-in expertise. Are you looking to reach more people and scale your mission while sustaining your authenticity? Let\'s connect.
Education
UC Santa Barbara
Certificate, Technology Management
2016 — 2017
Universitat Autònoma de Barcelona
Public Relations, Advertising, and Applied Communication
2015 — 2016
Universidad de Cádiz
Spanish Language and Culture
2015 — 2015
UC Santa Barbara
Bachelor's Degree, Communications | Spanish
2013 — 2017
University of Havana
Cuban Life and Politics
2016 — 2016
Skills
- Outlook
- Microsoft Word
- Microsoft Office
- Sales
- Customer Service
- Research
- Marketing
- Adobe Photoshop
- Real Estate
- Property Management
- Customer Satisfaction
- Communication
- Public Speaking
- Teamwork
- Powerpoint
- Microsoft Excel
- Time Management
- Social Media
- Event Planning
- Leadership
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