Kathleen V.

About Kathleen V.

Bringing over 10 years of marketing project management experience optimizing productivity…

Experience

1. Sr Program Manager & Operations

   Keurig Dr Pepper Inc.

   Jan 2022 — Present

   Accelerated marketing campaign development by 25% by reimagining the workflow and merging concepting and tactical phases. Documented the new process, created timeline templates, and trained the extended team • Implemented a pod structure in line with leadership\'s vision, transforming the creative agency into a center of excellence. Led team-level restructuring, established new processes, and cross-trained project managers in marketing campaign management • Manage multiple full lifecycle creative development of marketing campaigns (digital, social media, print & video), e-commerce product updates, digital design, website, consumer engagement in-store toolkits (shippers and POP) projects simultaneously within deadline and budget • Lead cross-functional teams with data-driven communication, fostering collaboration, risk mitigation, bottleneck removal, and trust-building • Manage Project Managers and freelancers • Establish processes, workflows, SOPs, RACIs, and timeline templates for predictable excellence at scale • Continuously assess tools and gaps, working towards a seamless, long-term vision for improved workstreams • Collaborate with leadership on operation initiatives impacting the team, optimizing processes to enhance scalability and efficiency • Develop a more efficient resource management workflow and reporting

Education

• California State University, Fullerton

  Bachelor of Arts - BA, International Business

• The Coca-Cola Company

  Digital IQ Learning Series, Digital Communication and Media/Multimedia

  2017 — 2017