Kathleen Traver
Account Supervisor at Butler/Till
- Role
- Account Supervisor at Butler/Till
- Location
- Ontario, NY, US
- LinkedIn followers
- 500 followers
About Kathleen Traver
A senior Marketing Communications Manager and B2B Media Professional, proficient in all aspects of marketing and advertising across multiple platforms, channels and media types. My know-how includes integrated marketing communications, media strategy, research and planning, direct marketing, e-mail marketing, print, online advertising (display, SEO/SEM, promotions, and sponsorships), social media, tradeshow and event planning. I’ve enjoyed roles on both the client side and more recently the agency side; which affords me a unique understanding and perspective, i.e. “ I speak both languages and know the best of both worlds”. Spanning two decades, my career has focused on a variety of industries including 15+ years in Ophthalmic Healthcare and Pharmaceuticals, and more recently in Commercial Printing and Publishing, Document Imaging and the Online Education businesses. A proven team leader, project manager and do-er.
Experience
Account Supervisor
Jan 2011 — Present
Education
Nazareth College of Rochester
BA
Skills
- Media Planning
- Brand Management
- Marketing Strategy
- Social Media
- Competitive Analysis
- Brand Development
- Direct Mail
- Email Marketing
- Market Planning
- Leadership
- Marketing Communications
- Integrated Marketing
- B2b
- Direct Marketing
- Trade Shows
- Product Marketing
- Product Development
- Digital Marketing
- Online Advertising
- Advertising
- Marketing
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