Kathleen Obrien Thompson
CEO Business Development Consultant Marketing Writer Content Marketing Specialist @Professional Punch Marketing
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WORK HISTORY
CEO Business Development Consultant Marketing Writer Content Marketing Specialist @Professional Punch Marketing
We provide strategic marketing services that result in actionable initiatives that will increase reach, improve your company\'s image, and will result in more business. Professional PUNCH is an effective team of trusted experts adept at delivering integrated marketing strategies that are right for our clients. With a focus on digital tactics, we start with the key to unlocking your potential - your brand and how you relate to your audience. Identifying and refining how you communicate your unique position in the market and how your brand will have an impact in the lives of your target audience is the foundation of a solid strategy.Areas of expertise include:• Inbound marketing and content strategy• Website usability best practices and user experience design (UX)• Search engine optimization (SEO) and pay per click (PPC) search marketing• Permission-based email marketing• Online advertising and digital display media• Web development and analytics/reporting• Brand development and corporate identity • Design for print: brochures, direct mail• Content marketing, videography and photographyThree Key Client Successes:• Through the strategic expansion of their digital strategy, and the development of a new website, a luxury real estate team increased revenue by 51%. A CPC campaign to promote a high value asset resulted in a 241% increase in page views and an increase in users by 298%.• An enterprise hosting services provider hired Professional Punch to redesign an outdated logo to help modernize the brand and provide a foundation to expand the company\'s profile - they have since been acquired. From an official press release,“the pairing of a vibrant color and an ingenious design brings our brand to life with confidence and sophistication\". • Strategic consulting and tactical implementation resulted in a national printing company achieving six months of month over month revenue growth with a total increase in revenue of 42.74%.
EDUCATION
Saginaw Valley State University
B.A. - Summa Cum Laude Graduate
SKILLS
ABOUT KATHLEEN OBRIEN THOMPSON
Helping growth-minded CEOs turn strategy into measurable success. Motivated to make your marketing and business better? Share your business goals, obstacles, resources, and your vision for the future. Together, we\'ll relentlessly pursue the answer to,\"How can we make this better?\" Through my agency, Professional Punch, we\'ll create actionable business strategies and deliver them through marketing, in that order. Starting with the strategy provides clarity and means your marketing will be targeted - allowing the profits to follow. Why Professional PUNCH? Taking a professional approach means that working with us will be fun and exciting but always focused on your results. Whether it\'s punching up your marketing or creating a huge impact on your bottom line, our goal is to knock your clients, customers, or investors out! Key offerings are WordPress websites, SEO, business and brand development, graphic design and collateral, consulting/coaching, content marketing, and video production. Ability transcends a variety of platforms and is enhanced by storytelling ability and diversified experience. Marketing Executive & Consultant with 20+ years enhancing strategic initiatives both internal and external for professional service firms, non-profits, medium-sized manufacturers, and Fortune 500 Corporations. Expertise and interest in working with motivated clients on: • brand creation, development and strategy• website development & SEO• strategic marketing initiatives• content creation (copy-writing, video)• lead generation and client retention• growth strategiesSpecialties: Business development, content and digital communication strategy, strategic marketing planning, SEO, marketing copy writing, web copy writing, producing, project management, social media marketing, brand development, and interviewing/moderating.Clients include AMLAW 100 Firms, finance / banking Industry, real estate, Fortune 500 corporations & small businesses, educational institutions, and associations.
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