Kathleen Murtell

About Kathleen Murtell

I create and sustain top-of-mind awareness to help businesses and nonprofits build their brand. In marketing, it\'s about staying fresh, interesting and relevant over the long-term. With the art of storytelling and a dose of emotion, your message should result in memorable experiences that build loyalty and long-lasting partnerships with your audiences.I have extensive experience in marketing, advertising, public relations and internal corporate communications in the industries of consumer packaged goods, manufacturing, promotional products, healthcare, social services and real estate. I\'ve delivered measurable marketing and communication campaigns that enhance organizational efficiency, improve employee engagement, increase brand awareness and generate new business. My strengths include growing market share through strategic brand development, ROI measurement, and successful event planning. With my passion for continuous learning, I invest in opportunities to continue to build my skills and experience, and stay current with trends in the industry by attending workshops, reading business journals and utilizing other online resources. Strengths and Expertise:• Integrated Marketing and Communication Strategies• Brand Strategy, Storytelling and ROI Measurement • Creative and Technical Writing • Public Relations and Media Relations • Digital and Email Marketing • Content Management • Social Media Strategy• Tradeshow and Event PlanningStrengthsFinder 2.0 Strengths: Input, Achiever, Positivity, Includer, StrategicTo learn more, please contact me at k•••••••@att.net.

Experience

1. Marketing Manager

   Zimmer Group

   Oct 2023 — Present · Hickory, NC, US

   Based out of Germany, Zimmer Group is one of the worldwide leading manufacturers and distributors of automation components and system solutions. My main objective is to develop and execute a marketing strategy for the North American market by focusing on online marketing and related marketing analytic tools.

Education

• University of Wisconsin-Whitewater

  BA, Public Relations, Marketing, Advertising

  1994 — 1999

• University of Wisconsin-Milwaukee

  Social Media

  2015

Skills

• Project Management
• Copywriting
• Event Management
• Nonprofits
• Leadership
• Market Planning
• Market Research
• Program Management
• Strategic Communications
• Marketing Management
• Email Marketing
• Change Management
• Social Media
• Brand Development
• Content Management
• Strategy
• Process Improvement
• Consulting
• Corporate Promotions
• Training
• Integrated Communication Planning
• Management
• Team Building
• Copy Editing
• Marketing
• Strategic Planning
• Event Planning
• Technical Writers
• Development of Promotional Materials
• Customer Service
• Advertising
• Trade Shows
• Product Marketing
• Social Networking
• Brand Awareness
• Social Media Marketing
• Lead Generation
• Budgets
• Public Relations
• Internal Communications