Kathleen Lin Pan
- Role
- Senior Marketing Analytics Specialist at Anchor Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kathleen Lin Pan
Seasoned marketing analytics leader with 6+ years of experience driving data-backed influencer marketing strategies and implementation for global brands. Proven ability to translate campaign metrics into strategic insights, optimize creator performance, and measure ROI across social platforms. Adept at bridging creative storytelling with quantifiable impact.
Experience
Senior Marketing Analytics Specialist
Apr 2021 — Present · New York, NY, US
Led analytics strategy and reporting for multi-market global influencer campaigns for clients including YouTube, Google, Visible Mobile, Urban Decay Cosmetics and Capital One. Developed KPIs and measurement frameworks to set influencer rates and evaluate influencer impact across Instagram, TikTok, YouTube, and emerging platforms. Managed content rollout for live events (most notable being Coachella, Paris Olympics and Super Bowl LVII) and creator relations, ensuring that all social content created during the events were captured with client approval. Served as manager to marketing associates and spearheaded strategy teams on creator selection based on past performance, brand alignment, and predictive engagement models.Built dynamic dashboards (Tableau, Looker Studio, CreatorIQ, Captiv8, Influencer Intelligence) to visualize campaign performance and track creator ROI and created and presented campaign recaps to all clients. Conducted A/B tests on content formats, messaging, and posting cadence to improve engagement and reach across multiple campaigns. Worked with over 600 creators and celebrities (creator vetting, campaign management, outreach and campaign communications with creators and their managers) across all different content verticals and creator sizes.
Education
University of California, Davis
Bachelor of Science - BS
2016 — 2019
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