Kathleen Gerber
Digital Marketing Specialist @Children International
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WORK HISTORY
Digital Marketing Specialist @Children International
Kansas City, MO, US
Manage relationships with paid media and SEO agencies to enhance digital marketing strategies. • Developed a paid media innovation testing plan, resulting in a new Meta campaign with 18% lower cost-per-acquisition, on average. • Improved key Core Web Vitals metrics by 30%, leading to a 26% increase in website user engagement year-over-year.• Audited, researched, and developed comprehensive YouTube strategy to improve organic reach and align with brand goals.• Lead organization\'s migration from Universal Analytics to Google Analytics 4 with new eCommerce tracking implementation, BigQuery data storage plan, and new Looker Studio integration for data visualization.
EDUCATION
The University of Kansas
Master of Science - MS
The University of Kansas
Bachelor of Science (BS)
SKILLS
ABOUT KATHLEEN GERBER
As a senior strategist in Digital Marketing, I pride myself on being an approachable…
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