Kathleen Friel-McCartney
- Role
- VP Director, Financial Operations -ap & Digital Reconciliation at dentsu
- Location
- Queens County, NY, US
- LinkedIn followers
- 500 followers
About Kathleen Friel-McCartney
Dynamic media professional with 20+ years in financial and project management…
Experience
VP Director, Financial Operations -ap & Digital Reconciliation
May 2021 — Present
Manage digital reconciliation teams, ensuring key KPIs are achieved -Manage Agency Accounts Payable Team, ensuring key KPIs are achieved - Assess and test new Media Management systems - Re-assess current Systems and determining best practice workflow -Work with Media Platform teams to roll out new systems, workflows, and system enhancements to build efficiency in the overall workflow -work with agency operations teams to outline opportunities for process and training improvement -Support agency audits
Skills
- Analytics
- Doubleclick
- Mobile Advertising
- Mobile Marketing
- Media Buying
- Comscore
- Online Advertising
- Online Marketing
- Interactive Marketing
- Audience Measurement
- Advertising Operations
- Management
- Media Planning
- Strategy
- Marketing
- Integrated Marketing
- Digital Media
- Digital Strategy
- Ad Exchanges
- Mobile Devices
- Media Strategy
- Digital Marketing
- Communications Planning
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