Katie Miller

About Katie Miller

I\'m an evangelist for the voice of the customer, to influence product roadmaps, and to…

Experience

1. Product Marketing Manager

   Block

   Jun 2021 — Present

   Sales Enablement - Internal-Developed training to teach new hires and existing Sales reps about the retail industry and the Square for Retail product, increasing wins and SaaS adoption-Collaborated on playbooks in Seismic for Sales teams to execute at each funnel stage-Created competitor battle cards for Sales in Crayon. Sales Enablement - Customer facing-Crafted customer stories as case studies to be shared via Sales and on the company blog-Evangelized use of social proof, creating email templates to increase adoption by Sales-Secured customer quotes for social proof on product landing pages and in outbound email campaigns-Structured recruitment and interview guides for international PMMs to gather customer testimonials and case studies in their locales-Built shareable collateral for the Sales team for each funnel stage, including one-pagers and case studies-Wrote cadences and templates in SalesLoft, resulting in a 26% open rate. Lead generation-Shifted from product-led growth to sales-led growth by implementing new lead generation pathways-Implemented onboarding diversion to drive upmarket businesses to white-glove implementation with Sales, using Chilipiper-Wrote chatbot conversation flows and tested optimizations on product landing pages using Drift.

Education

• Truman State University

  Bachelor of Science (BS), Biology, General

Skills

• New Business Development
• Product Development
• Event Planning
• Retail
• Photography
• Online Retail
• Product Launch
• Advertising
• Visual Merchandising
• Marketing
• Social Media
• Social Media Marketing
• Public Speaking
• Small Business Marketing
• Business Partner Support
• E-Commerce
• Design
• Graphic Design
• Small Business Online Marketing
• Multi-Channel Retail