Kathleen Carroll

About Kathleen Carroll

Kathleen Carroll is an brand positioning and strategy expert & a Professor of Marketing, who builds brands by double-digits and higher and consistently gets top box concept scores. Her clients say Kathleen is an expert at unearthing powerful consumer insights, authentic, passionate about making them more successful and focused on identifying emotional benefits that drive true brand growth and brand loyalty. Kathleen is a Procter & Gamble (P&G) trained Marketer and Consultant known for a rare combination of strong creative, strategic, and analytical skills. The U-Promise concept, Benjamin Aura paint, American Express Restaurant and Gift Cards, Simple Skincare and Puritan Oil are a few of her most recognized successes. She has an extensive track record of positioning brands, increasing market shares, launching new products, turning around declining brands and conducting qualitative research.In she founded The Branding Clinic, a brand and marketing consultancy that targets Fortune 500 companies needing to grow or turn around existing businesses or create new brands, products or services. Work assignments typically consist of branding, brand strategy, positioning, new product and concept development, innovation as well as qualitative research, particularly ethnographies and facilitation services. She has an extensive network of alliance partners she uses to create unparalleled teams of highly-qualified professionals to provide \"full-agency\" service without the overhead expense for her clients.Kathleen\'s work is international in scope. She has lived and worked in the US, Europe and Latin America.Industries: Food, Beauty and Healthcare are predominant. Also: Consumer Packaged Goods, Financial Services, Pharmaceuticals, Apparel, Appliances/Hard Goods, Medical Devices, Retail, Direct Selling, and Hotel & Lodging. Strengths: Branding, Positioning, Growing Businesses, Strategic Planning, New Products, Insights, Trends, Qualitative Research - ethnographies, groups and one-on-ones, Facilitation and conducting training and positioning workshops.Specialties: Positioning development, branding, new product development, strategic planning, marketing strategies, business assessments, secondary research, advertising strategy and creative development guidance, conducting focus groups, ethnographies and expert interviews, facilitation and creative agency management including advertising, PR, market research, web and professional. Judging advertising for effectiveness and creativity.

Experience

1. CEO & Founder, Branding Strategist, Brand Positioning & Consumer Insights Expert

   The Branding Clinic

   Aug 2000 — Present · Ridgewood, NJ, US

   I am the founder of a boutique brand positioning and consumer insights consultancy that serves Fortune 500 brands that want to turn around existing businesses or find winning ideas for new products and services. Assignments consist primarily of brand positioning, branding strategy, repositioning, and new product and concept development work. We are experts in finding powerful, untapped consumer insights using qualitative research to develop powerful new brand positioning rooted in emotional benefits to grow our clients\' businesses. We conduct qualitative research, particularly ethnographies, and quali-quant methodologies, as well as Quantitative concept work to test these big, powerful, new positioning ideas to ensure they will grow our client\'s business. We work with an extensive network of highly qualified professionals to provide the \"full-agency\" service of seasoned professionals without passing on the overhead expense to clients.

Education

• Cornell Dyson School of Applied Economics & Management

  BS, Food Marketing & Retailing

  1981 — 1985

• Cornell University

  BS and MBA, Marketing

• Cornell Johnson Graduate School of Management

  MBA, Marketing

  1984 — 1986

Skills

• Global Brand Positioning
• Brand Development
• Segmentation
• Executive Facilitation
• Emotional Branding
• Brand Positioning
• Online Research
• Creative Direction
• Consumer Goods
• Public Speaking
• Concept Development
• Growth Strategies
• Consumer Products
• Strategic Analysis
• Integrated Marketing
• Situation Analysis
• Brand Equity
• Ethnography
• Food & Beverage
• Double Digit Growth
• Global Marketing
• Beauty Industry
• Marketing Research
• Branding
• Market Research
• Beauty
• Moderate
• Consumer Insight
• Product Naming
• Repositioning
• Business Planning
• Advertising
• Consumer Behavior
• Marketing
• Qualitative Research
• Strategy
• Branding & Identity
• Entrepreneurship
• Positioning
• Fmcg