Kathleen Martin
Channel Strategist | vCRO/vCMO | Community-First GTM Architect
- Role
- Producer and Co-host at The Channel Cro
- Location
- Lexington, KY, US
- LinkedIn followers
- 500 followers
About Kathleen Martin
Let’s be honest: most partner and community strategies are long on activity and short on results. I build programs that flip that equation. My work sits at the intersection of channel strategy, community building, and revenue marketing, helping tech companies accelerate go-to-market, strengthen competitive edge, and actually deliver growth. From launching scalable partner ecosystems to aligning cross-functional teams that usually can’t agree on lunch, I turn complexity into clarity and traction. No fluff, no filler, just smart strategies that move the needle. If you\'re serious about building community and channel programs that earn their keep, let’s talk.Channel Strategy Consulting | Partner Ecosystem Development | Revenue Marketing Strategy | Community Engagement & Growth | Go-to-Market (GTM) Planning | Channel Program Design & Execution | Cross-Functional Team Alignment | B2B Marketing Strategy | Technology Partner Enablement | Brand Positioning for Channel Growth
Experience
Producer and Co-host
Jan 2023 — Present · Louisville, KY, US
I co-host and produce The Channel CRO, a podcast for people tired of channel BS and hungry for what actually works. I handle everything from guest wrangling and production logistics to mic-drop-worthy convos with top leaders in tech and channel strategy. The show is a growing platform for fresh insight, real talk, and bold takes on the future of the channel. It’s not just content, it’s community.
Education
University of Phoenix
Business Administration and Management, General
2009 — 2012
Skills
- Project Planning
- Public Relations
- Strategy
- Business Strategy
- Program Management
- Leadership
- Advertising
- Enterprise Software
- Sales Management
- Marketing
- Public Speaking
- Customer Relationship Management (Crm)
- Crm
- Trade Shows
- Channel Partners
- Multi-Channel Marketing
- Entrepreneurship
- Business Development
- Social Media
- Event Management
- Lead Generation
- Account Management
- Business Operations
- Start-Ups
- Direct Marketing
- Management
- SEO
- Training
- New Business Development
- Email Marketing
- Strategic Planning
- Marketing Communications
- Strategic Partnerships
- Online Advertising
- Sales
- Marketing Strategy
- Social Networking
- Social Media Marketing
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